Our Vision

We envision an interconnected empathetic world where children from all backgrounds have all the tools in their hands to build healthy self-image and a beautiful world-image in order to grow with resilience and thrive.

Our mission

One hero character at a time, we are on a mission to improve the emotional well being and social skills of 1 million children from diverse backgrounds. We do it by putting in their hands the best since-based Social-Emotional tools, diversity, and empathy using the power of Storytelling, gamification and Tech.

Our Multi-National Team

Kidnovation was founded in 2015 by Imad Elabdala, who is an esteemed entrepreneur & lecturer in Sweden.


He then was joined by two amazing co-founders and a multi-national team of employees, science partners and specialists from over 13 different countries